Why I Am Losing Followers on TikTok?

TikTok has quickly become one of the favorite social media apps among young people. There is a continuous race among content creators to increase their followers, and for this, they apply various strategies. But sometimes, TikTok creators begin to lose fans. Like many other TikTok users, you have probably noticed a recent drop in your following. Everyone loses followers on TikTok occasionally, and there are various reasons behind losing followers on TikTok. This informational article will discuss why TikTokers lose their followers and how they can fix them.

Reasons Why People Lose Followers On TikTok

As previously stated, there are numerous reasons why TikTok users may lose followers. We will talk about some of the most common ones here:

1. You Don’t Post Frequently

One of the most general reasons for losing followers on TikTok is when you stop posting content regularly on TikTok. TikTok algorithms favor and support creators who post frequently. It is estimated that content creators should post two posts per day. When you don’t post regularly, you will lose followers on TikTok because your followers will forget about you and ultimately unfollow you.

2. Your Content Is Not Engaging

TikTok users love watching engaging, entertaining content that matches their taste. So, if you are losing followers on TikTok, it means that your content is no longer engaging for your followers. Your followers don’t like your content on TikTok anymore. As a result, you will start losing followers on TikTok.

3. You Don’t Follow Trends.

In addition to the above two, the third reason for losing followers on TikTok is that you don’t follow trends on TikTok. TikTok trends are constantly changing, and it is vital to keep up to keep your followers engaged. If you are losing followers on TikTok, it means you are not creating content relevant to current trends.

4. You Don’t Understand Your Target Audience

Another reason for losing TikTok followers is that you don’t understand your audience. In that case, you will not be able to post according to the interests of your target audience. When your followers do not find content relevant to their interests, it is more likely that they will unfollow you.

5. You Are Posting Outside Your Niche

Furthermore, TikTok content creators lose followers when they don’t post content in their niche. When you don’t post content related to your niche, your followers lose interest in your content and unfollow the creators.

6. Shadowbanned

Though not common, being shadowbanned is one of the reasons for losing followers on TikTok. Sometimes, due to violating TikTok community guidelines, TikTok shadowbans the account without any notification. When an account on TikTok is shadowbanned, significantly fewer people see their content. As a result, users lose their followers.

7. You Aren’t Communicating With Your Fans

When people do not interact with their TikTok followers, they lose them. TikTok is a social platform where you must interact with your followers. You can engage with your audience by following them back, commenting on their videos, and giving them a thumbs up.

Tips To Increase Followers On TikTok

If you are losing followers on TikTok and want to gain them again, then follow the following tips:

1. Produce Content with Excellent Quality

If you want more followers on TikTok, the first and most important thing you can do is make great content. Your videos should be pleasingly shot, well-edited, and enthralling. You should also share videos that appeal to your niche and your audience.

2. Post Regularly

Secondly, to increase followers on TikTok, ensure you upload content regularly. At the very least, you must upload once daily; however, the more frequently you do so, the better will be the result. Your chances of getting more followers go up if you post regularly because your followers will be engaged in what you share.

3. Use Trending Hashtags And Sounds

You can increase your chances of getting more followers when your content reaches more TikTok users. You can expand the reach of your content by including sounds and hashtags that are currently popular in your content. Including relevant hashtags and sounds in your videos is a fantastic way to increase the number of people who follow your channel. When content creators use trending hashtags and sounds, their videos are more likely to show up on the “For You page,” which is the main feed that TikTok users use. Ultimately, if more people watch your videos, you have a better chance of getting more followers.

4. Share Your Videos On Other Social Networks

In addition to the above methods, another way of increasing followers on TikTok is to share your TikTok videos on other social networks. Sharing your videos on other social networks will increase the reach of your content and ultimately increase the chances of getting more followers.

5. Interact With Your Followers

Furthermore, you can increase followers on TikTok by interacting with your followers. You can interact with them by liking their comment, replying to their comments, etc. This will keep your followers engaged with you and increase your chances of getting more followers.

6. Collaborate With Other TikTokers On TikTok Live

Collaboration with other content creators is another option for increasing your TikTok followers. TikTok Live allows you to collaborate with other creators. Collaboration with other creators will increase your chances of gaining more followers. It is because there is a maximum chance that some of his followers will also start following you.

7. Keep Patience And Be Consistent

Consistency, along with patience, is a key to success. You should keep in mind that getting thousands of followers on TikTok is not possible in a single day. It takes time to increase followers on TikTok. If you don’t see early success by applying the above methods, you should not lose heart. It takes time to stand out from the crowd. So, keep patience and be consistent.


In conclusion, many TikTok users complain about losing followers on TikTok. The main reasons people lose followers on TikTok are not creating content relevant to your target audience, not interacting with your followers, and not posting frequently. If you are concerned about losing followers on TikTok and want to increase your followers, you should apply the abovementioned strategies.

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Jessica Adler
Jessica Adler

Hey, I'm Jessica Adler, a Texas-based content writer. It always interests me how advertising has changed as target markets have grown. I mostly write about the role of social media and how this digital era is shaping businesses. My intention is to make social media a comfortable place for everyone, so I’m always here solving problems for my audience.
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