When Is The Best Time To Post On TikTok (Cheat Sheet for Going Viral)

As a TikTok user, you may ask, “When is the best time to post on TikTok?”

Given how fast TikTok changes, it is difficult to answer this question.

TikTok is gaining popularity with each passing day. Some Tiktokers become an overnight sensation, while others fail to get a significant audience.

One contributing factor is the fast-changing trends. The users must plan their growth strategies accordingly. One such strategy to boost engagement is to post when your audience is online.

However, determining the perfect time to post content on social media is difficult. Also, a high number of likes and followers on a particular type of content at a certain time of day does not guarantee that your next post will go viral.

This article provides the latest research on when to post on TikTok globally. Also, you will learn about factors that can help grow your following.

It depends. When you open TikTok, you will get videos on the ‘For You’ page based on your preferences. Usually, these suggested videos are a couple of days old. To find the new videos, one has to scroll. That’s the sweet spot.

Ideally, the best time to post on TikTok is when your audience is active. So, how do you find it? Timezone!

Find out the locations of your targeted audience. For instance, if you wish to deliver content to the Australian audience, you must know their time zone and when they are online.

However, reaching out to a broader audience on TikTok doesn’t simply depend on when you post. Your posting frequency also influences the visibility of your content. TikTok recommends that you post up to four times per day.

Finding the optimal posting schedule is a matter of trial and error; keep changing the posting frequency and time until you find what works for you.

Then again, it appears that some days and hours deliver better results than others in general.

Is There A Best Time To Post On Tiktok In 2022?

On TikTok, posting is generally best between 6 A.M and 10 A.M. and 7 P.M to 11 P.M, Eastern Time (ET).

Finding the best to post on TikTok has not been studied in detail. Only a few websites have examined engagement rates over time.

According to Influencer Marketing Hub, the optimal time (Eastern Time) to post on TikTok is as follows:

  • Monday: 6 am, 10 am, 10 pm
  • Tuesday: 2 am, 4 am, *9 am
  • Wednesday: 7 am, 8 am, 11 pm
  • Thursday: 9am, *12pm, 7pm
  • Friday: *5 am, 1 pm, 3 pm
  • Saturday: 11 am, 7 pm, 8 pm
  • Sunday: 7 am, 8 am, 4 pm

(* indicates particularly high engagement)

This study indicates that most engagements happen on Tuesday (around 9 A.M ), Tuesday (at 12 P.M), and Friday (5 A.M).

Due to these times being ET, you must change them to find out when to upload on TikTok where your audience is located.

The Ideal Time To Post A Tiktok Video Varies For Each User

Whenever it comes to recommending the best time to post a TikTok video, there is no one-size-fits-all answer.

Even though the global best time gives you a good working idea, every content creator will have their own optimal time where they get maximum engagement from their audience.

Here are the key factors that distinguish one target audience from another;

  • Location
  • Age
  • Interests
  • Gender

You should consider all these factors when planning a strategy to get more interaction on your TikTok videos.

Can I find the best times to post on TikTok for my audience?

TikTok has a solution for you.

In TikTok analytics, you can find lots of valuable information regarding your followers and content. It lets you know when your audience is most active.

These analytics can give you insight into how your videos perform when you upload them to TikTok at a particular time.

How to Access TikTok Analytics: Step-by-Step Guide

Analytics are available only to TikTok Pro users. So, the first step is to get a business account.

Step #1: Get a TikTok Business Account

  • Tap on three bars in the top-right corner.
  • In the Setting and privacy menu, tap on “Manage my account.”
  • Tap on “Switch to Business Account” to get started.

You will be able to convert your regular account to a TikTok business account by selecting your account type and following the given steps.

Now, Analytics will appear in the business suite.

Step #2: Get to know TikTok Analytics

Here are some features of the analytics tool. You will see three tabs in this section:

  • Overview: This tab provides overall information about your followers, profile, and video views.
  • Content: Here, you will find the engagement metrics on your posts, including views, comments, likes, and average watch time.
  • Followers: Within this tab, you can find information about the growth, location, and engagement of your followers.

Step# 3: Determine the Location of Your Audiences

As mentioned before, deciding when to post on TikTok is dependent on the location of your audience.

In the followers’ tab, you will discover “Top Territories.” This will inform you of where most of your followers live.

Once you know the location of your majority of followers, you can guess when they are active.

And how do you do that? By looking at the global best times to post on TikTok that we mentioned above.

Step #4: Find Out When Your Followers Are Active

For gaining a better understanding of the unique best time to post on TikTok, go to the Followers tab. Here you can access follower activity to get more specific details.

For instance, you can track followers’ activity throughout the week. Also, it can show you the follower’s engagement on a particular day and time.

Step #5: Analyze Your Best-Performing Content

Your top-performing content can also assist you in determining the optimal time to post on TikTok.

On the analytics page, you can find this data under the Content tab. From there, select the video for more information. Here you can see the likes, comments, views, and shares that this video has received.

Additionally, you will receive data regarding the watch time and location of viewers.

So, how will this information help you find the best time for posting on TikTok?

When analyzing your most-viewed video, note the date and time that you shared the post.

Look for a pattern: if all your successful videos were posted at the same time and on the same day, then that is the best time to post on TikTok for your audience.

Make sure to convert time into your audience’s location.

Step #6: Investigate Other Platforms

If you have been creating similar content for other platforms like YouTube and Instagram, you can also use these accounts in determining the particular time to post on TikTok for more engagement.

Utilize the analytics tools of these social platforms in conjunction with the data from TikTok analytics. It will give you a better understanding of users’ activity in specific locations.

How to Grow Following on TikTok

While we discussed the best times to post on TikTok, there are other factors that influence growth.

The following tips will certainly benefit those who wish to grow their TikTok account as much as possible:

Identify The X-Factor That Makes You Unique

You must find out what makes you unique if you want to attract a large audience. There’s a misconception that your X-factor is a skill or a physical characteristic. It’s a characteristic or set of traits that make you stand out. The combination of your looks and skills makes you stand out.

Don’t know your X-Factor? Find out what friends and family find fascinating about you. That’s enough to get you going.

Boost Your Content Production

Even though it seems obvious, this is also one of the tougher ones to manage. You have to be more creative when creating TikTok content. However, you do not have to continuously come up with new content ideas. Instead, you can record everything that you do.

A quick update via your phone is also quicker than planning, recording, and editing to get the perfect shot.

Don’t try too hard

TikTok is ultimately a place to find happiness, humor, and relatability. Making it forced has the opposite effect. So don’t worry, just have fun. This will come across in your content.

Use Hashtags

Social media isn’t complete without hashtags. You can’t find content without hashtags. Since people follow hashtags and rely on them, it becomes much easier to find you.

Though hashtags can help your videos appear in search results, don’t select any hashtag. Do some research first. Identify relevant hashtags for your video.

On TikTok, hashtags are easy to find. Start by typing your first keyword into the search bar. You can then find all hashtags containing your search term by selecting the Hashtags tab.

Post Regularly

With consistency, you can attract an audience on TikTok. In addition to boosting your growth due to posting more content, you will also impact the TikTok algorithm.

Stick to one type of content

Even though you may want to explore more niches, focusing on one specific topic will make you an expert. The TikTok algorithm favors content with more authority, which expands your reach.

Following trends can help make you go viral and boost your reach on TikTok. In your video, you can include popular music or adapt a particular content style popular at the time.

Patterns are useful

Adopting what has proven successful boosts the chance of more engagement on your content. Study all of the factors that contributed to your most successful videos.

Related: How Much Does TikTok Pay For 1 Million Views?

Frequently Asked Questions

Posting on TikTok at night is bad?

It has to do with the time zone. If you are in one ET (US)time zone and your audience is in GMT +8 (China), posting late won’t be a problem. Further, looking at the followers’ data in analytics would help you determine whether to post at night or not.

Is there a worst day to post on Tiktok?

After analyzing the data, here are some worst days and times to post on TikTok:
Tuesday:- 10:00 AM to 12:00 AM.
Wednesday:- 9:00 AM to 10:00 PM.
Thursday:- 1:00 PM to 6:00 PM.

Conclusion

Analyzing multiple factors is necessary to find the best time to post on Tiktok. Then again, it probably won’t make your post viral and get you more engagement.
Still, you should have a rough estimate about the average best timing for posting on Tiktok. Otherwise, it will waste the energy and hard work you put into it by not reaching the target audience. Also, grow your following on TikTok by following the tips mentioned above.

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Michael Helly
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